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Mercedes supercar goes 3D Date: 12th July, 2010

In© has created a content campaign for Mercedes’ new SLS AMG in 3D with the help of Axis Films.

 

The film is the centrepiece of a £1 million campaign for the new gullwinged supercar; it features ex-Formula One driver David Coulthard, who drove the car at speeds of up to 165mph along a closed section of the Isle of Man TT course.

 

In© (www.incword.com) is an agency that uses a 300-strong team of London and NY-based freelance editorial talent to create broadcast, digital and print content with independent credibility. Clients include 3, Martini, Rolls-Royce, Tourism Australia, Ford and…

 
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Grand Designs move to file-based production Date: 7th July, 2010

Why Talkback is migrating its C4 series Grand Designs to file-based production on the Sony PDW-700 and PMW-EX3

 

Channel 4's Grand Designs, the flagship series in which Kevin McCloud showcases the efforts of self builders pursuing their dream homes, has never been short of architectural innovation. But recently the show's production team from Talkback Thames has been undergoing a few innovations of its own.

 

Traditionally the show has been shot on HDCAM tape using Sony's HDW-750 cameras, but this year the decision was taken to start file-based acquisition using the Sony PDW-700 in combination with the PMW-EX3. Talkback…

 
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First UK rental firms get Alexa Date: 29th June, 2010

On Sight have been unveiled as one of four UK kit rental companies to take delivery of Arri’s new Alexa digital film camera.

 

The Super 35mm format CMOS sensor-based camera, which started shipping this month, offers a 3.5k pixel count that provides for both HD (1920x1080) and 2K DI working.

 

It costs around £40,000 and shoots directly to native Final Cut Pro codecs ProRes 422 and ProRes 4444.

 

According to Arri business development manager Milan Krsljanin, the number of enquiries for Alexa has ‘gone through the roof’ since NAB. “If we had 500 cameras in the UK,…

 
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Flying Monsters 3D Date: 14th June, 2010

Atlantic Productions is producing a groundbreaking new 3D film in preparation for the launch of Sky 3D – Europe’s first 3D TV channel.

 

“Flying Monsters 3D” is a pioneering documentary about the prehistoric world, and will be written and presented by Sir David Attenborough, one of the UK’s best known broadcasters.

 

The film focuses on pterosaurs – flying vetebrates with a wingspan of up to 45 feet who lived 160 million years ago. It will use cutting edge 3D TV technology to bring the prehistoric world alive. Viewers will be immersed in the environment that these creatures –…

 
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The P+S Freestyle Rig arrives at Axis Films Date: 24th May, 2010

The brand-new Freestyle Rig from P+S Technik is especially designed to offer a maximum of creative choice for camera movement in 3D production and is now available to hire from 3D camera experts Axis Films.

Designed for constant equilibration, the rig always keeps camera weights in perfect balance when wireless adjusting the stereo base. By using patented Carbon technology, also used for Formula 1 race cars, the best combination of load capacity, stability, form and weight was achieved.

Integrated motors for stereo base and angulation adjustment optimize weight and are compatible with available wireless remote control…

 
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