On Sight

News Archive for September 2007

Hunger for detail Date: 7th September, 2007

HD filming helped to transform the ordinary into the extraordinary.


Commercials showcasing the quality of high definition in recent years have tended to be big, spectacular, eye-catching affairs. But agency Young & Rubicam Singapore’s latest 30-second spot for Sony Asia, What is Beauty?, has taken a more low-key approach.


The creative brief given to directing duo Samuel Christopher at production company Hungry Man, and DoP Luke Scott, was to reveal in HD the hidden beauty of ordinary objects that wouldn’t normally get a second glance – from a car abandoned in woodland, to dead leaves, puddles, clouds or…

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Going tapeless: A P2 first Date: 3rd September, 2007

Yoav Segal is a man on a mission. A fire has been lit beneath him ever since his Grandfather told him stories of fascism on the streets of East London in the Thirties and the heroic men and women that held their own against it.


The sting is that the stories were true and the man portrayed in the story was really his very own Grandad.


Yoav had already made a documentary about this piece of history – when Sir Oswald Mosley’s Black Shirts were given permission to walk through the mainly Jewish area of East London. But…

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