Showcase - News Archive for July 2010

In© has created a content campaign for Mercedes’ new SLS AMG in 3D with the help of Axis Films.

The film is the centrepiece of a £1 million campaign for the new gullwinged supercar; it features ex-Formula One driver David Coulthard, who drove the car at speeds of up to 165mph along a closed section of the Isle of Man TT course.

In© (www.incword.com) is an agency that uses a 300-strong team of London and NY-based freelance editorial talent to create broadcast, digital and print content with independent credibility. Clients include 3, Martini, Rolls-Royce, Tourism Australia, Ford and…

Why Talkback is migrating its C4 series Grand Designs to file-based production on the Sony PDW-700 and PMW-EX3

Channel 4's Grand Designs, the flagship series in which Kevin McCloud showcases the efforts of self builders pursuing their dream homes, has never been short of architectural innovation. But recently the show's production team from Talkback Thames has been undergoing a few innovations of its own.

Traditionally the show has been shot on HDCAM tape using Sony's HDW-750 cameras, but this year the decision was taken to start file-based acquisition using the Sony PDW-700 in combination with the PMW-EX3. Talkback…