On Sight

News Archive for March 2010

Quasar 3D rig at ONSIGHT Date: 31st March, 2010

ONSIGHT's Camera Rental team continue to expand their range of 3D camera equipment with the purchase of an Element Technica Quasar 3D rig.


Los Angeles based Element Technica strive to make products as aesthetically pleasing as possible with the guiding design principle being functionality.

The Quasar’s modularity allows it to be configured as either a beamsplitter system for close work with wide lenses or alternately set up as a converging side-by-side system for use at live broadcast events with extreme focal lengths. For the first time the precision and refinement of a beamsplitter system is offered…

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Jersey Boys in 3D Date: 27th March, 2010

Pink Banana Studios have produced a 3D cinema ad for Jersey Boys, an internationally acclaimed hit musical based on the lives of one of the most successful 1960s rock 'n roll groups, Frankie Valli and the Four Seasons.


The documentary-style musical opened on Broadway in 2005, before making its West End debut at London's Prince Edward Theatre in February 2008. It has gone on to win 28 Major awards worldwide, including the Olivier Award for best new musical. Pink Banana Studios have been working with AKA Promotions to use emerging digital and innovative platforms to promote the production.


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From 3D to 4D Date: 26th March, 2010

ONSIGHT camera technicians have just returned back from Angola, after assisting Lunatus SL on their recent 3D shoot for the Angolan Government.


The Republic of Angola commissioned production company Lunatus SL to produce a 4D experience promoting Angolan businesses for the upcoming Shanghia Expo.


Lunatus chose 3D camera hire experts ONSIGHT to supply cameras and technicians. Panasonic HDX900E camcorders and a customised Calcutta 3D camera rig were hired for the 12 day shoot. Monitoring was taken care of by a Transvideo and a RED Rover through 3Di 3D monitor.


A wide selection of different shots were taken…

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Managing 3D made easy Date: 25th March, 2010

While it may at first appear hugely complex, 3D need not be less straightforward, or vastly more expensive than conventional production. Adrian Pennington of Broadcast Magazine highlights speaks with Andy Shelley and gives some top tips


1) 3D or 2D?

Does the project really benefit from being 3D? Just because the technology is available, it doesn’t mean it is applicable to all ideas.


2) Understand the basics

“A production manager needs to understand the basics of 3D and therefore the parameters that will work,” says Andy Shelley, head of development at On Sight. “Before deciding on kit, they…

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Camera Rental and Lab & Post teams Lab link up at the BSC Show Date: 22nd March, 2010

Taking place at the George Lucas stage at Elstree Studios, the BSC New Equipment & Technology show gives BSC members a chance to look at the latest kit & services on offer in the film & digital market.


ONSIGHT were on hand at the show last weekend to promote the unique link between its Shepperton Studios' based camera hire department, and its Lab & Post facility located in London W1.


The relationship between the acquisition and technical services sides of the company means it can fully support clients throughout an entire workflow. This allows them to pick and…

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